Past Articles in Mark Licata

  1. When Wham-O Was King: Why The Innova V. Discraft Debate Is Old News

    In the 1980s, Wham-O reigned supreme. But the current discussion over Innova and Discraft seems to assume that Discraft has always been the #1 -- and frankly only -- Ultimate disc. This historical perspective shows how today's discussion sounds a lot like the one in the early '90s.

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