Bring It In: Talking About Talking

Like every skill you can build, communication requires intention and practice.

The Toronto 6ixers sideline during WUCC 2018.
The Toronto 6ixers sideline during WUCC 2018. Photo: Andy Moss —

Bring It In is a coaching-focused column by Keith Raynor.

Today, we’re going to get meta. That’s right: we’re going to talk about how to talk about talking.

Communication is basically my life and it is one of the things I stress the most heavily as a coach. Many coaches lead the way on communication, maybe in ways they don’t even think about. Ever direct your team to make more up calls? How about encouraging the sideline to talk to the mark? It all counts! But let’s talk about how, I think, we can better create a communicative team.

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  1. Keith Raynor
    Keith Raynor

    Keith Raynor is a Senior Editor and the Business Development Manager at Ultiworld. He co-hosts our Deep Look podcast and does play-by-play and color commentary. He coaches UConn Rise, the college's women's team. You can reach him by email ( or on Twitter (@FullFieldHammer).

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