Bring It In: Looks Like, Sounds Like, Feels Like

Finding tangible ways to bring a team identity onto the field.

Kyle Weisbrod at WJUC 2014. Photo: Kevin Leclaire --
Kyle Weisbrod at WJUC 2014. Photo: Kevin Leclaire —

Bring It In is a coaching-focused column by Keith Raynor.

I’ve met a lot of coaches in my time, whether it be across the sideline from me, for a postgame interview, or through work at virtual conferences. One of the coaches I’ve known the longest is fellow Paideia alum Kyle Weisbrod. He posted an article in 2015 sharing an idea he was introduced to by Pittsburgh legend Nick Kaczmarek on Ultiworld that I’ll call “Looks Like, Sounds Like, Feels Like.”

This framework — which Kaczmarek also calls the “Y-Chart Model” — is designed to help teams bring their identity to reality. It translates the metaphysical “mental toughness” into tangible behaviors that can be used to help direct a team towards their goals.

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  1. Keith Raynor
    Keith Raynor

    Keith Raynor is a Senior Editor and the Business Development Manager at Ultiworld. He co-hosts our Deep Look podcast and does play-by-play and color commentary. He coaches UConn Rise, the college's women's team. You can reach him by email ( or on Twitter (@FullFieldHammer).

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