Bring It In: The Traditions

Whether annual end-of-season events or on-field cheers passed down through the years, traditions create and perpetuate team cultures.

UC Davis cheering. Photo: Kristina Geddert --
UC Davis cheering. Photo: Kristina Geddert —

Bring It In is a coaching-focused column by Keith Raynor.

In the majority of my coaching stops, the team has been trying to establish itself and its culture. In a grandiose sense, culture manifests as goals, attitude, and values. But it isn’t all stuffy buzzwords. It’s the team dialect, the nicknames, and the inside jokes that often come to embody and define culture. And one of the staples of team cultures is traditions.

Frankly, I think team traditions are really cool. They make the team feel larger and more alive. The current team gets connected with the past iterations of the program as well as the future ones. What do they look like? I’ll share some examples.

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  1. Keith Raynor
    Keith Raynor

    Keith Raynor is a Senior Editor and the Business Development Manager at Ultiworld. He co-hosts our Deep Look podcast and does play-by-play and color commentary. He coaches UConn Rise, the college's women's team. You can reach him by email ( or on Twitter (@FullFieldHammer).

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